{"id":8899,"date":"2026-02-06T13:30:03","date_gmt":"2026-02-06T13:30:03","guid":{"rendered":"https:\/\/hd.is\/?p=8899"},"modified":"2026-02-06T14:00:22","modified_gmt":"2026-02-06T14:00:22","slug":"hd-styrkir-forystu-sina-og-skerpir-aherslur","status":"publish","type":"post","link":"https:\/\/hd.is\/en\/hd-styrkir-forystu-sina-og-skerpir-aherslur\/","title":{"rendered":"HD Reinforces Its Leadership and Strategic Priorities"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8899\" class=\"elementor elementor-8899\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc2c2ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc2c2ba\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0124df\" data-id=\"c0124df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-216662c elementor-widget elementor-widget-text-editor\" data-id=\"216662c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>HD hefur \u00e1 undanf\u00f6rnu misseri gert markvissar breytingar \u00e1 forystu fyrirt\u00e6kisins me\u00f0 r\u00e1\u00f0ningu n\u00fdrra stj\u00f3rnenda. Me\u00f0 \u00feessum skrefum er l\u00f6g\u00f0 aukin \u00e1hersla \u00e1 t\u00e6knilega forystu, marka\u00f0sstarf og \u00e1framhaldandi uppbyggingu f\u00e9lagsins, til a\u00f0 sty\u00f0ja vi\u00f0 v\u00f6xt og enn \u00f6flugri \u00fej\u00f3nustu vi\u00f0 \u00edslenskt atvinnul\u00edf.<\/strong><\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\">\u00c1 s\u00ed\u00f0asta \u00e1ri var <a href=\"http:\/\/www.linkedin.com\/in\/stellabjorg\" target=\"_blank\" rel=\"noopener\"><b>Stella Bj\u00f6rg Kristinsd\u00f3ttir <\/b><\/a>r\u00e1\u00f0in marka\u00f0sstj\u00f3ri og \u00ed lok \u00e1rsins t\u00f3k<a href=\"https:\/\/www.linkedin.com\/in\/valgeir-p\u00e9tursson-0399555b\/\" target=\"_blank\" rel=\"noopener\"><b> Valgeir P\u00e9tursson <\/b><\/a>vi\u00f0 starfi svi\u00f0sstj\u00f3ra n\u00fds t\u00e6knisvi\u00f0s fyrirt\u00e6kisins<b>.<\/b> R\u00e1\u00f0ningarnar eru li\u00f0ur \u00ed heildst\u00e6\u00f0ri stefnum\u00f3tun, \u00fear sem aukin \u00e1hersla er l\u00f6g\u00f0 \u00e1 sk\u00fdrari marka\u00f0ss\u00fdn og markvissari \u00fer\u00f3un \u00fej\u00f3nustuframbo\u00f0s og s\u00e9rst\u00f6\u00f0u HD.<\/p><\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\"><b>N\u00fdtt t\u00e6knisvi\u00f0 eflir samleg\u00f0 og rekstrar\u00f6ryggi<\/b><\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\">Me\u00f0 r\u00e1\u00f0ningu Valgeirs P\u00e9turssonar hefur veri\u00f0 sett \u00e1 laggirnar n\u00fdtt t\u00e6knisvi\u00f0 hj\u00e1 HD, \u00fear sem t\u00e6knideild og \u00e1standsgreiningardeild sameinast undir einu \u00f6flugu svi\u00f0i.<\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\">Markmi\u00f0i\u00f0 er a\u00f0 efla samspil \u00fer\u00f3unar, h\u00f6nnunar, v\u00f6ktunar og \u00e1standsgreininga og skapa sk\u00fdrara fl\u00e6\u00f0i \u00ed verkferlum. \u00c1hersla ver\u00f0ur l\u00f6g\u00f0 \u00e1 gagnadrifna n\u00e1lgun, raunt\u00edmav\u00f6ktun og markvissar vi\u00f0halds\u00e1kvar\u00f0anir, me\u00f0 \u00fea\u00f0 a\u00f0 lei\u00f0arlj\u00f3si a\u00f0 b\u00e6ta rekstrar\u00f6ryggi, hagkv\u00e6mni og afk\u00f6st hj\u00e1 vi\u00f0skiptavinum \u00ed i\u00f0na\u00f0i, sj\u00e1var\u00fatvegi og orkugeiranum.<\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\">Valgeir er mennta\u00f0ur v\u00e9lt\u00e6knifr\u00e6\u00f0ingur me\u00f0 v\u00ed\u00f0t\u00e6ka reynslu af s\u00e9rh\u00e6f\u00f0um t\u00e6knilausnum. Hann starfa\u00f0i um \u00e1rabil hj\u00e1 \u00d6ssuri, me\u00f0al annars sem forst\u00f6\u00f0uma\u00f0ur v\u00f6ru\u00fer\u00f3unar \u00e1 spelku- og stu\u00f0ningsv\u00f6rum, \u00fear sem hann leiddi al\u00fej\u00f3\u00f0leg, \u00feverfagleg teymi og t\u00f3k \u00fe\u00e1tt \u00ed \u00fer\u00f3un marka\u00f0slei\u00f0andi lausna.<\/p><\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\"><b>N\u00fdr marka\u00f0sstj\u00f3ri og sk\u00fdrari marka\u00f0ss\u00fdn<\/b><\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\">Me\u00f0 r\u00e1\u00f0ningu Stellu var sett \u00e1 laggirnar n\u00fdtt starf sem heyrir undir forstj\u00f3ra fyrirt\u00e6kisins og markar aukna \u00e1herslu \u00e1 marka\u00f0sstarf, v\u00f6rumerkjauppbyggingu og sk\u00fdrari mi\u00f0lun \u00e1 \u00fej\u00f3nustuframbo\u00f0i og s\u00e9rst\u00f6\u00f0u HD.<\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\">Stella b\u00fdr yfir umfangsmikilli reynslu \u00ed s\u00f6lu- og marka\u00f0sm\u00e1lum og hefur gegnt fj\u00f6lbreyttum stj\u00f3rnunarst\u00f6\u00f0um, me\u00f0al annars sem marka\u00f0sstj\u00f3ri fiski\u00f0na\u00f0ar hj\u00e1 Marel og sem forst\u00f6\u00f0uma\u00f0ur s\u00f6lu-, marka\u00f0s- og v\u00f6ru\u00fer\u00f3unar hj\u00e1 Mj\u00f3lkursamlagi KS. \u00a0<\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\">Stella er vi\u00f0skiptafr\u00e6\u00f0ingur a\u00f0 mennt og me\u00f0 meistaragr\u00e1\u00f0u \u00ed al\u00fej\u00f3\u00f0legri marka\u00f0ssetningu og stj\u00f3rnun fr\u00e1 CBS. H\u00fan hefur v\u00ed\u00f0t\u00e6ka reynslu af marka\u00f0ssetningu \u00e1 fyrirt\u00e6kjamarka\u00f0i og \u00feekkir vel \u00e1skoranir og t\u00e6kif\u00e6ri \u00ed sl\u00edku umhverfi. \u00cd starfi s\u00ednu leggur h\u00fan \u00e1herslu \u00e1 uppbyggingu v\u00f6rumerkis HD, markvissa og samr\u00e6mda mi\u00f0lun \u00e1 s\u00e9r\u00feekkingu f\u00e9lagsins og aukinn stu\u00f0ning vi\u00f0 s\u00f6lustarf fyrirt\u00e6kisins.<\/p><\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\"><b>\u00c1herslur til framt\u00ed\u00f0ar<\/b><\/p>\n<p style=\"margin-bottom: 3.0pt; line-height: normal;\"><a href=\"https:\/\/www.linkedin.com\/in\/\u00e1rni-g\u00edslason-16220b254\/\" target=\"_blank\" rel=\"noopener\">\u00c1rni Rafn G\u00edslason<\/a>, forstj\u00f3ri HD, segir r\u00e1\u00f0ningarnar endurspegla sk\u00fdra framt\u00ed\u00f0ars\u00fdn f\u00e9lagsins. \u201eMe\u00f0 \u00feessum breytingum erum vi\u00f0 a\u00f0 styrkja b\u00e6\u00f0i t\u00e6knilega og marka\u00f0slega forystu HD. Me\u00f0 r\u00e1\u00f0ningunum h\u00f6ldum vi\u00f0 \u00e1fram a\u00f0 byggja upp sterkt fagteymi og sty\u00f0ja vi\u00f0 framt\u00ed\u00f0ars\u00fdn okkar um g\u00e6\u00f0i, \u00e1rei\u00f0anleika og \u00f6fluga \u00fej\u00f3nustu vi\u00f0 \u00edslenskt atvinnul\u00edf. Samspil t\u00e6knilegrar forystu og markvissrar v\u00f6rumerkjauppbyggingar styrkir st\u00f6\u00f0u HD \u00e1 marka\u00f0num og undirbyggir langt\u00edmas\u00fdn okkar um v\u00f6xt og \u00e1framhaldandi \u00fer\u00f3un,\u201c segir \u00c1rni.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c2518d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c2518d\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3849c7\" data-id=\"a3849c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c1657c elementor-widget elementor-widget-image\" data-id=\"9c1657c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/Stella-HD-24sept-20252482-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/Stella-HD-24sept-20252482-1024x683.jpg 1024w, https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/Stella-HD-24sept-20252482-300x200.jpg 300w, https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/Stella-HD-24sept-20252482-768x512.jpg 768w, https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/Stella-HD-24sept-20252482-1536x1024.jpg 1536w, https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/Stella-HD-24sept-20252482-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef946e6 elementor-widget elementor-widget-text-editor\" data-id=\"ef946e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201e<em>HD hefur sterkan grunn og mikla s\u00e9r\u00feekkingu. Mitt hlutverk er a\u00f0 gera \u00fe\u00e1 styrkleika s\u00fdnilega og sty\u00f0ja vi\u00f0 \u00e1framhaldandi v\u00f6xt<\/em>,\u201c segir Stella Bj\u00f6rg Kristinsd\u00f3ttir.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59ed5d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59ed5d4\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d803164\" data-id=\"d803164\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c95f6ef elementor-widget elementor-widget-image\" data-id=\"c95f6ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/HD-24sept-20252930-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/HD-24sept-20252930-1024x683.jpg 1024w, https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/HD-24sept-20252930-300x200.jpg 300w, https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/HD-24sept-20252930-768x512.jpg 768w, https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/HD-24sept-20252930-1536x1024.jpg 1536w, https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/HD-24sept-20252930-2048x1365.jpg 2048w, https:\/\/hd.is\/wp-content\/uploads\/2026\/02\/HD-24sept-20252930-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d77f8b elementor-widget elementor-widget-text-editor\" data-id=\"0d77f8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>&#8222;\u00c9g hlakka til a\u00f0 leggja mitt a\u00f0 m\u00f6rkum vi\u00f0 a\u00f0 byggja upp sterka li\u00f0sheild og tryggja a\u00f0 s\u00fa s\u00e9r\u00feekking sem starfsf\u00f3lk HD b\u00fdr yfir n\u00fdtist enn betur<\/em>\u201c segir Valgeir P\u00e9tursson.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Over the past months, HD Industrial and Technical Services has undertaken strategic leadership changes through the appointment of new executives. These initiatives reinforce the company\u2019s focus on technical excellence, market engagement and long-term organizational development, positioning HD for continued growth and enhanced service to Icelandic industry.<\/p>","protected":false},"author":10,"featured_media":8906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"button-type":"None","external-link-url":"","video-lightbox-url":"","button-color":"#FFD200","button-text":""},"categories":[47],"tags":[132,134,135,129,133,130,131],"_links":{"self":[{"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/posts\/8899"}],"collection":[{"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/comments?post=8899"}],"version-history":[{"count":5,"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/posts\/8899\/revisions"}],"predecessor-version":[{"id":8907,"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/posts\/8899\/revisions\/8907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/media\/8906"}],"wp:attachment":[{"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/media?parent=8899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/categories?post=8899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hd.is\/en\/wp-json\/wp\/v2\/tags?post=8899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}